promosi
promosi

Promosi (Pemasaran)

Promosi (Pemasaran) adalah upaya untuk memberitahukan atau menawarkan produk atau jasa dengan tujuan menarik calon konsumen untuk membeli atau mengkonsumsinya. dengan adanya promosi, produsen atau distributor mengharapkan kenaikannya angka penjualan.

Jenis – Jenis Promosi

  1. Promosi Secara Fisik
    Promosi secara fisik adalah menjangkau dan melakukan interaksi secara langsung kepada calon konsumen. Promosi seperti ini biasanya kita temukan saat event atau kegiatan tertentu. Dalam Kegiatan promosi ini penjual membuka booth untuk menawarkan produknya (barang maupun jasa).
  2. Promosi Media Tradisional
    Promosi media tradisional dapat menjangkau banyak calon konsumen dalam waktu yang lama, namun jenis promosi menaung biaya yang mahal. Beberapa contoh promosi ini adalah melalui media cetak, radio, televisi, iklan banner, billboard, dan lain-lain.
  3. Promosi Media Digital
    Akibat dari perkembangan teknologi dan media informasi, telah mengubah cara promosi pada era digital ini. Promosi melalui media digital banyak dilakukan pada media sosial, website, mesin pencari dan lain sebagainya.

Baca : Cara Untuk Memulai Bisnis Sendiri Bagi Pemula Hingga Sukses

Tujuan Promosi

  1. Menyebarkan informasi kepada calon konsumen
  2. Menaikkan laba penjualan
  3. Mendapatkan pelanggan baru dan menjaga kesetiaan pelanggan lama
  4. Membedakan dan mengunggulkan produk dibandingkan produk pesaingnya
  5. Menjaga kestabilan penjualan
  6. Membentuk Citra produk dimata konsumen sesuai yang di inginkan
  7. Mengubah Tingkah laku dan pendapat konsumen

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Contoh Promosi

  1. Beli Baju seharga Rp. 150.000,- dapat 1 baju gratis
  2. Diskon Ramadhan!! 50% + 20% hanya di Matahari.
  3. Telpon 2 Menit dapat gratis telpon ke sesama operator selama 30 menit.

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